THE PROBLEM WE SOLVE
When the mandate is complex, strategy must move — not just look good
WHAT WE DO
Four focus areas—designed to create clarity, alignment, and traction
Business Model
We help leadership teams define where to play and how to win—then translate it into choices that can be executed.
- Long-term strategy & priority setting
- Business model redesign and growth blueprint
- Roadmap that links ambition to measurable moves
& Policy Alignment
We help institutions strengthen positioning and performance while staying aligned to mandate, governance, and national direction.
- Institutional/portfolio evaluation and positioning
- Policy alignment and SOE/public-sector reform support
- Operating model and accountability design
& Scenario Planning
We structure partnerships that work commercially, politically, and operationally—before momentum is lost.
- JV structuring and partnership models
- Scenario planning and decision trade-offs
- Negotiation support and industrial diplomacy framing
& Culture
We make strategy executable by aligning leadership behavior, capabilities, and culture to the direction.
- Talent strategy and workforce alignment
- Leadership development and assessment
- Cultural alignment and change enablement
WHAT SET US APART
What sets us apart: strategy built for momentum.
Market-driven,
nationally relevant
Our strategies align institutional goals with Indonesia’s long-term agenda.
Simplify the
complex—precisely
We bring clarity to layered systems without jargon or templates.
Embed momentum
into strategy
Execution is built in—through roadmaps, accountability, and internal traction.
Move fast,
go deep, stay sharp
Nimble enough to adapt, rigorous enough to challenge, and trusted to deliver.
HOW WE WORK
The Shenara Flow™ — 3 phases that create real progress
Reframe complexity, isolate leverage points, and align on the real questions.
We bring institutional clarity — not corporate templates.
Develop strategy options, weigh trade-offs, and build logic with delivery in mind.
Every solution is built with execution, alignment, and leadership in view.
Activate the strategy via structure, decision flow, KPIs, and stakeholder traction.
Strategy sticks when the institution owns it — not just the consultants.
HOW WE ENGAGE
Focused. Structured. Built for momentum.
Shenara engagements are designed to move fast, go deep, and deliver impact. We co-create clarity before we scope. It starts with the right questions.
CLARITY SPRINT
For leaders who need a fast, rigorous framing and a clear set of strategic choices.
STRATEGY & ROADMAP BUILD
For institutions that need end-to-end direction, alignment, and an executable roadmap.
DECISION SUPPORT RETAINER
For teams that need cadence, governance, and traction across a strategic agenda.
Our Team
Trusted strategists with deep experience across government, industry, and transformation
Charles Salusu
Founder & Managing Partner
Hasanudin
Partner – Digital Infrastructure and IoT Strategy
Kirdi Putra
Partner – Human capital and Behavioral Strategy
Liberto Siahaan
Partner – Corporate Strategy and Financial Structuring
Felix M Tambunan
Partner – Commercial LawLET’S MOVE WHAT MATTERS
If your institution is facing a high-stakes decision—and needs clarity, alignment, and traction—we’re ready to help.